Kyle Inventory, writing for Bloomberg, put collectively a narrative in regards to the try Orvis is making with the brand new Helios to woo anglers who began fly fishing through the pandemic, however have waning curiosity within the sport.

Inventory’s argument appears to be that the $1,098 Helios is one way or the other a lure to maintain anglers within the sport. Whereas I’ve fished – and been duly impressed by – the Helios, I’m unsure a rod that retails for greater than my mortgage is the precise factor to maintain new anglers intrigued.

You possibly can learn Inventory’s article right here, however it’s behind a paywall.

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