KUIU Targets Deer Hunters with Proximity Line

September 16, 2022
By Lynn Burkhead

For years, KUIU targeted on its western roots and the mountaineering-quality clothes lineup that the corporate’s late founder Jason Hairston believed in.

A western man who performed soccer for the San Francisco 49ers, Hairston had a love for the mountains and the powerful gear that’s required there, each being part of his DNA as a hunter and as an attire making businessman.

“I all the time favored the mountains, all the time loved searching, was by no means happy with the merchandise that have been obtainable on the searching retailers so I went and began a model referred to as Sitka again in 2005,” Hairston stated in a Fox Enterprise information story just a few years again. “It was basically shifting supplies and materials and designs from the out of doors market, what you’d discover in an REI, and transfer it over to the searching market.”

After he bought his first firm and began his subsequent, Hairston carried the identical wishes, beliefs, and dedication ranges in designing and constructing the very best searching duds that cash should buy — merchandise that weren’t solely modern, but additionally merely the very best.

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And true to kind, as KUIU carved out a distinct segment, demanding hunters observed and commenced shopping for up a few of the most modern garments to be discovered, particularly for those who’ve obtained an elk tag, a mule deer tag, or an antelope tag in your again pocket. The outcome has been enterprise success, {industry} innovation, and an intensely loyal lineup of consumers whose closets are stuffed with the model and its searching and life-style garments and merchandise.

However whereas the followers of the model are many, one factor that has remained a little bit of a problem for KUIU is the precise wants of whitetail searching clients, a gaggle of individuals within the Midwest, the South, the East Coast, and even Texas — open air lovers who need fashionable, bombproof clothes. You realize, one thing that the Dixon, Calif. based mostly firm has specialised in delivering for years.

However those self same whitetail hunters additionally need — or really, in addition they NEED — clothes that’s purposeful, heat, and whisper quiet as a church mouse on Sunday morning.

To that finish, and after quite a few requests from KUIU’s loyal buyer base and a variety of design and growth over many months, the corporate has delivered a profitable lineup this week to satisfy such wants due to the brand new Proximity Collection of KUIU clothes. It is a system that was constructed the identical method the corporate has designed the whole lot it has produced: uncover what the issue is, then discover a solution to remedy that drawback with higher materials and designs.

The tip result’s an ultra-quiet and over-engineered jacket and pants which are years within the making. Constructed from the bottom up, this lineup is customized constructed for many who are stationary in a treestand when the November rut is rocking, going up and down climbing sticks, and slipping by the doorways of a floor blind in cold-weather environments the place whitetails and their noses and ears are on excessive alert.

The merchandise additionally work out west when a late-season bull elk is passing by a narrowing lane or a stalking bowhunter is slipping right into a mule deer rutting hotspot throughout frigid climate, instances when the slightest motion and noise can produce huge buck and massive bull spooking noises.

In keeping with a information launch, the brand new Proximity clothes lineup options an insulated jacket and pant within the stellar camo that KUIU is thought for, in addition to being engineered for silence and the hardest circumstances that critical hunters face within the discipline.

“Whether or not you’re searching whitetails within the mid-west or stalking late-season mule deer in chilly environments, the Proximity was engineered with a wide range of options perfect for searching in these circumstances,” stated Kevin Wilkerson, vice chairman of name advertising and marketing for KUIU. “The versatile jacket and pant mixed with one in every of our camouflage patterns excel in an elevated stand, in prairie grasses, and on mountain hillsides.”

If it’s an opportunity to slide an arrow by a gap, gently squeeze a set off on the buck of a lifetime, or just keep heat, snug, and quiet when the north wind blows, this new lineup can get you there.

True to its roots, the brand new Proximity sequence has an modern technical jacket and pant, mountaineering powerful form of gear that’s purposefully constructed and designed to excel in rugged and chilly spots when remaining silent isn’t an possibility. Effectively, if a hunter needs to notch a tag, that’s.

The corporate designed the brand new line with industry-best applied sciences, utilizing proprietary supplies and manufacturing processes to realize the top outcome. That features a low-sheen brushed cloth together with a particularly wind-resistant SynthaCell® foam membrane for superior wind safety and heat retention, musts in a late whitetail stand.

In a clothes lineup that the corporate developed from scratch, the brand new Proximity jacket and pant arrive available on the market with particular purpose-driven options that stand searching and chilly climate searching all however calls for.

A technique that the Proximity jacket delivers on that promise is by providing a patent-pending detachable hood, a security harness port, hand-warmer holders, and pit vents.

In the meantime, the Proximity pant additionally options full-length facet zippers for simple on/off operation, detachable adjustable suspenders, a structured raised again, and silent snap closures.

With the clothes’ design, KUIU has sought to leverage body-mapped 3DeFX+® insulation, strategically positioning heavier insulation in key areas, whereas lighter insulation goes the place further breathability is required.

Add in Silvadur® AM anti-odor therapy and an outer-layer match, and the corporate says that the Proximity lineup comfortably layers over base layers, insulated mid-layers, and a security harness, the latter being a should for critical whitetail hunters climbing right into a excessive treestand for a chilly and windy November sit.

With the system’s articulated design, high-stretch cloth, and streamlined sections, to not point out the quiet nature of the clothes articles, hunters ought to have the ability to simply draw a bow string or increase a cocked crossbow, and silently let unfastened a deadly shot that drives its method into the boiler room of a giant whitetail standing with its steaming breath solely yards away.

The tip recreation for KUIU with this new product introduction is that one of many world’s prime makers of high-tech, {industry} main camouflage searching garments simply upped the ante, changing into a frontrunner in giving critical deer hunters one thing that can assist them on these breathless chilly mornings when an enormous whitetail is slowly shifting by the woods along with his eyes blazing and his ears twitching and straining for each sound that may characterize hazard.

And when a rigorously hid and elevated stand hunter lets an arrow go downrange to seal the deal on a monster file e book buck occupying floor lower than 20-yards away, the top outcome can be a punched tag, a freezer full of untamed meat, and a bowhunting trophy for the wall that can be admired for years to come back.

All due to a clothes lineup like KUIU’s Proximity lineup, one which delivers toughness, heat, and tranquility, all in the identical cool wanting camouflaged bundle. With little doubt, that is full and next-level concealment in each sense, giving critical huge buck hunters one other weapon of their arsenal this fall.

Or on this case, of their bowhunting closet.